Is a programmer and a translator of spanish Literature, well versed in copyright law. Liz focused on discussing open source software. Open source is free software that you are allowed to mess with as an owner of it, you can reprogram it with the code behind it. She noted how it helped lead to the internet and the freedom it allows. Things like windows and mac OS are not open source and if you mess with them you violate their warranty.
The whole free software movement is an interesting one, taking a large hub with Linux a organization of open source programs. It was also interesting to hear about the issues with legal copyrigths on old poems and the diffculty with other countries laws and language barriers.
Wednesday, December 2, 2009
Tuesday, December 1, 2009
Randall Rothenberg
Randall is a professional blogger and the CEO of IAB, the interactive advertising Bureau, a organization that lobbies the government in regards to laws about interactive advertising, as in regulation and the like.
I was very interested in the winding story of his career and how it started with a liberal education. And how he applied this education to his career. I also was intersted in how he applied literature and story to advertising. Mentioning narrative, and archetypes especially. The apparent imporantance of these things was slightly surprising and cool to see.
I was very interested in the winding story of his career and how it started with a liberal education. And how he applied this education to his career. I also was intersted in how he applied literature and story to advertising. Mentioning narrative, and archetypes especially. The apparent imporantance of these things was slightly surprising and cool to see.
Anaezl Modu
Anaezle Modu is an architect by degree and still by trade but she is also a head of rebrand.com.
On the site she holds a yearly competition judging the best rebranding strategies by submitting companies. He judges are always experts and varied, including a writer. Together they decide which company has re-invented themselves the best and marketed it. The offer memberships to companies so they can use it as feather in their cap and as inspiration.
I liked how far conventionally she strayed from her college education while still incorporating it so well, with her basic principle of how it is all about moving people through space. I also was impressed with the niche she found for herself in her website, branding is a relatively new topic, rebranding more so, and a competition on who does the latter was a great and original idea.
On the site she holds a yearly competition judging the best rebranding strategies by submitting companies. He judges are always experts and varied, including a writer. Together they decide which company has re-invented themselves the best and marketed it. The offer memberships to companies so they can use it as feather in their cap and as inspiration.
I liked how far conventionally she strayed from her college education while still incorporating it so well, with her basic principle of how it is all about moving people through space. I also was impressed with the niche she found for herself in her website, branding is a relatively new topic, rebranding more so, and a competition on who does the latter was a great and original idea.
Lena West
Lena West is a woman who turned social media into a business. By that I mean things like facebook, her business http://www.xynomedia.com/ is marketing other business via social media. I found the chat to be very informative. I had no idea that so much was done wth social media that an entire industry could be built around managing it for marketing purposes. It was also interesting to see how fluid the company was kept to allow for it to change its focus with out changing its main idea and goal.
A question this arises is how much competition does she have in this industry? It seems she has been there since the get go, so does that make her one of the industries powerhouses?
A question this arises is how much competition does she have in this industry? It seems she has been there since the get go, so does that make her one of the industries powerhouses?
Reginal Ponder talk
So in my Intro to Professional Writing course, my classmates and myself have had the privledge of talking to some interesting people. Experts and workers in their feilds they all have taught me some great stuff which I am going to share here.
For starters Reginal Ponder an ad man and a movie critic. For one he inspired me with holding down both jobs, the movie bit is mostly for his own pleasure and I respect him greatly for that. Further I learned of the variety of fields that advertising encompasses, and of its various issues. Especially the social issues like dealing with race in an ad, one of Ponder's specialities. As in the proper ways to target a race when advertising and to not be offensive
From this:
I would like to know more about how the creative process works and what goes into it?
For starters Reginal Ponder an ad man and a movie critic. For one he inspired me with holding down both jobs, the movie bit is mostly for his own pleasure and I respect him greatly for that. Further I learned of the variety of fields that advertising encompasses, and of its various issues. Especially the social issues like dealing with race in an ad, one of Ponder's specialities. As in the proper ways to target a race when advertising and to not be offensive
From this:
I would like to know more about how the creative process works and what goes into it?
Journal?
A lot of people will suggest a journal as a writer. Here is what I think as a writer it is important to write at least weekly. You do not need a journal to do this but it certainly is an easier way to do it. The importance is in the writing. What it is about does not matter all that much its just in the exercise of it. And a journal by no means, means a diary about your life just a place to keep your creative thoughts and writing. So the moral of this story is to write frequently if you want to be a writer, personally I prefer typing in just documents.
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