Anaezle Modu is an architect by degree and still by trade but she is also a head of rebrand.com.
On the site she holds a yearly competition judging the best rebranding strategies by submitting companies. He judges are always experts and varied, including a writer. Together they decide which company has re-invented themselves the best and marketed it. The offer memberships to companies so they can use it as feather in their cap and as inspiration.
I liked how far conventionally she strayed from her college education while still incorporating it so well, with her basic principle of how it is all about moving people through space. I also was impressed with the niche she found for herself in her website, branding is a relatively new topic, rebranding more so, and a competition on who does the latter was a great and original idea.
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