Randall is a professional blogger and the CEO of IAB, the interactive advertising Bureau, a organization that lobbies the government in regards to laws about interactive advertising, as in regulation and the like.
I was very interested in the winding story of his career and how it started with a liberal education. And how he applied this education to his career. I also was intersted in how he applied literature and story to advertising. Mentioning narrative, and archetypes especially. The apparent imporantance of these things was slightly surprising and cool to see.
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